FFM Soups

Digital Painting, Illustration, Art Direction, Packaging, Brand Identity, Food & Drink

Fresh Food Market is a high-end gourmet market that serves only the finest foods and products to its affluent clientele. Pilcrow Boutique was chosen by Fresh Food Market to create a brand identity that matched the target's exquisite taste. We design packaging for their year-round products as well as seasonal specialties. Fresh Food Market has its own line of freshly cooked homemade soups to keep you warm throughout the year. They came to us with the idea of designing covers for the soups that are attractively drawn to communicate the warmth you'll experience when you open the jar.