FFM Panettone

Illustration, Art Direction, Packaging, Brand Identity, Food & Drink

Fresh Food Market is a high-end gourmet market that serves only the finest foods and products to its affluent clientele. Pilcrow Boutique was chosen by Fresh Food Market to create a brand identity that matched the target's exquisite taste. We design packaging for their year-round products as well as seasonal specialties. The famous sweet bread, Panettone, is an Italian treat that is included on every Christmas table. We went for a classic style that fits in with the holiday spirit.