2021 FFM Halloween Ice Cream

Art Direction, Packaging, Digital Design, Brand Identity, Food & Drink

Fresh Food Market is a high-end gourmet market that serves only the finest foods and products to its affluent clientele. Pilcrow Boutique was chosen by Fresh Food Market to create a brand identity that matched the target's exquisite taste. We design packaging for their year-round products as well as seasonal specialties. A frightening ice cream scoop is the epitome of terror. Fresh Food Market honours the spooky season by concocting delicious ice cream to quench your thirst for a spooky day. We produced a packaging that is guaranteed to turn a few heads with some creepy hand-drawn characters.